Automotive
Mass automakers present greater competition for luxury brands as consumer sentiment rises

Luxury automakers have typically dominated the top spots in customer satisfaction rankings, but mass-market brands are catching up.

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Research
Join our 1st annual State of the Luxury Industry survey and receive exec summary

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.

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News briefs
Thomas Pink, Mikimoto, Swiss watches and Nordstrom – Live news

Luxury Daily’s live news from Aug. 23 – Thomas Pink dresses men for life’s journeys in fall/winter 2016 campaign; Mikimoto exudes pearls’ duplicity in Modern Mansion setting; July brings no relief for struggling Swiss watch sector; Nordstrom builds out shop-in-shop Space to give designer fashions visibility.

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News briefs
Paris, Saint Laurent, Daimler and Robert De Niro – News briefs

Today in luxury marketing – Paris stands to lose $1.5B in tourism this year; What happened to Saint Laurent’s LA-based team after Hedi Slimane left?; Daimler fights $45M compensation claim from supplier in VW dispute; De Niro’s new luxury London venture.

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Retail
Nordstrom builds out shop-in-shop Space to give designer fashions visibility

U.S. department store chain Nordstrom is expanding its Space shop-in-shop concept to three new markets due to its first-year success.

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Jewelry
July brings no relief for struggling Swiss watch sector

The Federation of the Swiss Watch Industry saw no improvement in fine watch sales for the month of July.

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Jewelry
Mikimoto exudes pearls’ duplicity in Modern Mansion setting

Japanese jeweler Mikimoto is highlighting the modern woman and the versatility of pearls for its new campaign effort.

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Apparel and accessories
Thomas Pink dresses men for life’s journeys in fall/winter 2016 campaign

British apparel label Thomas Pink is showing how an Englishman may dress at home, work or play to promote its latest collection.

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Webinars
Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Research
Join our 1st annual State of the Luxury Industry survey and receive exec summary

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.

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Retail
Consumers’ retail journey to improve with amplified social media strategy

Social media provides retailers with a toolkit for enhancing, influencing and personalizing the consumer journey, but 81 percent of retail marketers feel their methods need to improve, according to a new report by Boston Retail Partners.

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Retail
Barneys shows off youngsters’ creativity in fall fashion film

To promote its latest children’s collections, department store chain Barneys New York turned the look book production over to kids themselves.

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Webinars
Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Marketing
Programmatic branding a missed opportunity as open exchanges subside: Forrester

Marketers need to make branding a strategic priority in their programmatic buying programs to address how storytelling today is cross-channel, according to a new report from Forrester Research.

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Automotive
Mercedes melds design tradition, innovative touchpoints in Maybach concept

While the automotive sector is cruising toward futuristic models and autonomous driving, Mercedes-Benz’s latest concept vehicle seeks to reinterpret its classic principles.

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Media/publishing
Luxury houses speak to “noteworthy, millennial elegance” in Town & Country’s September edition

Christian Dior, Hermès and Prada were among the brands to showcase women’s fall fashions side-by-side It-girls of the 21st century in Town & Country’s September issue.

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Research
Join our 1st annual State of the Luxury Industry survey and receive exec summary

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.

Share on FacebookShare on LinkedInShare on Twitter
News briefs
Burberry, Saks, Jaguar and Lancôme – Live news

Luxury Daily’s live news from Aug. 22 – Burberry launches sensual scent with stormy campaign; Saks helps consumers embrace business’ modern dress code; Jaguar reacts to consumer needs with multichannel car shopping; Lancôme brings customized cosmetic experience to additional US markets.

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More Stories
QUOTE OF THE DAY
Why behavior matters more than thought leadership
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You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

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Lifestyle benefit beginning to outweigh traditional luxury stories
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Millennials are the future consumers of all brands, now commanding an estimated $1.3 trillion in annual consumer spending. As brands target the largest generation of all time, the luxury industry still lags behind.

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Understanding mobile advertising trends: Smartphone vs. tablets
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As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.

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How wireless carriers can compete with Facebook, Google and WhatsApp
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According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.

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