News briefs
Lanvin, Bang & Olufsen, wellness and Tesla – News briefs

Today in luxury marketing – Staff at French fashion house Lanvin fear job cuts as sales slump: sources; Bang & Olufsen says accessories will one day overtake luxury TV sales; “Wellness’” is changing the face of luxury, says AccorHotels; Tesla unveils pricing structure for supercharging stations.

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Columns
7 tips for mcommerce email success

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

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Apparel and accessories
Lanvin unveils new direction with first Bouchra Jarrar campaign

French fashion house Lanvin is letting the designs in its spring/summer 2017 collection speak for themselves in a minimalist ad campaign.

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Apparel and accessories
Balmain goes for the gold in accessories teaser

French fashion label Balmain is expanding into a new category, launching the house’s first accessories collection for the fall/winter 2017 season.

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Arts and entertainment
Bonhams takes on Parkinson’s through art project

Auction house Bonhams is teaming up with Artwise and the David Ross Foundation to raise money for the fight against Parkinson’s.

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Apparel and accessories
LVMH opens fourth edition of $319K prize

Moët Hennessy Louis Vuitton is kicking off the fourth annual edition of its prize, continuing its mission to identify, mentor and support emerging design talent.

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Luxury FirstLook
Registration closing soon: Luxury FirstLook 2017: Time for Luxury 2.0

Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.

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Marketing
Report available: Luxury Daily’s State of Luxury 2017: The Insider View

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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Apparel and accessories
Francois Kress reportedly leaving Carolina Herrera

U.S. fashion label Carolina Herrera’s CEO is said to be stepping down from his position after less than one year.

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Retail
Differentiation, loyalty hinge on customer experience: Boston Retail Partners

Consumers’ growing expectations of a seamless, channel-agnostic shopping experience are causing retailers to adapt their technology strategies.

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Luxury FirstLook
Registration closing soon: Luxury FirstLook 2017: Time for Luxury 2.0

Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.

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Apparel and accessories
Dolce & Gabbana ramps up handbag’s appeal via crowdsourced opinion

Italian fashion label Dolce & Gabbana is putting the marketing of its Lucia handbag in consumers’ hands.

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Consumer electronics
Mr Porter surfs in GoPro sales with creative documentary

Online retailer Mr Porter is ushering in the addition of action video camera brand GoPro to its digital shelves with an online documentary that shows off the product’s ability.

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Jewelry
Chaumet proves Paris is for lovers with travel app for two

French jeweler Chaumet is leveraging its local knowledge in a Parisian travel guide featuring excursions curated with couples in mind.

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Apparel and accessories
DVF’s creative transition paired with retooled logo, Web site

U.S. fashion label Diane von Furstenberg is ushering in its new creative direction with a new logo and updated Web site.

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Automotive
Lexus hints at foray into other sectors with yacht concept

Japanese automaker Lexus is diving into the boating sector with a new sporting yacht concept, alluding to a future in new lifestyle markets.

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Editorial calendar
Luxury Daily will not publish on Monday, Jan. 16

Luxury Daily will not publish on Monday, Jan. 16, in observance of Martin Luther King Jr. Day. We will resume publication on Tuesday, Jan. 17.

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Marketing
Report available: Luxury Daily’s State of Luxury 2017: The Insider View

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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QUOTE OF THE DAY
7 tips for mcommerce email success
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Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

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Mobile loyalty programs are the new modern currency
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With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

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6 trends from CES 2017 for marketers
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The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

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3 ways retailers can merge digital and physical store strategies
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Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic “yes” to both of these questions, your organization is not thinking customer-first.

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